Promoting your personal brand across various social media platforms can be challenging. Here’s a list of top social media management tools that can assist with your social media calendar, helping you streamline your workflow and stay on top of your digital marketing schedule.

1. Sprout Social

The widely-used Sprout Social is among the best social media management services available today. This platform enables organizations to manage all platforms in one place, plan, schedule, and publish posts, delegate work to colleagues, and more. New users have to link Sprout Social to their social media profiles. After connecting your account, you can create, plan, and publish social posts, assign and view tasks, set up social listening, monitor reviews, and generate analytics reports. You can also access your social inbox, which compiles messages from all your connected social accounts. 

2. Buffer

It’s the ideal social media toolkit for budding entrepreneurs and small businesses. Buffer's permission levels and approval channels allow an entire team to work freely and cooperatively without the need for micromanagement. It offers integrations with Canva, Giphy, Dropbox, One Drive, and Google, making it easy to import your social media content. You can then proceed to set up your posts in an advance schedule, helping you save time and avoid hassle. Buffer's latest AI features give you instant suggestions to generate engaging posts and refine your writing.

3. X Pro

Previously known as TweetDeck, X Pro is a social media dashboard for managing X accounts, which you’ve likely heard of before. Its new features include a complete post composer, sophisticated search options, and additional column types. Additionally, it’s introducing Decks, a new method for organizing columns into tidy work areas. 

Remember that X Pro is not accessible on mobile devices, and your viewport resolution must exceed 500 pixels in both width and height to use the updated version. Those who prefer working on the go might find this limiting. 

4. Hootsuite

Hootsuite has been a classic favorite for managing multiple platforms effortlessly. Its suite of benefits includes a universal social media box with built-in automation, helping you access incoming messages or leads from all accounts in one place. You can automate responses, let AI create social media captions, and suggest hashtags and content as well. Through the Hootsuite dashboard, you can evaluate your social media ROI and adjust your strategy or posts to focus on the content that’s working well. Like the other tools, you can also set up a content calendar with attractive and brand-aligned posts targeted towards all your social media channels. This can be created within minutes and can help you schedule posts in advance. 

5. HubSpot

If you’re looking for top tools to manage social media, HubSpot should definitely be on your radar. It is more suitable for larger businesses or corporates, as it offers both a CRM (Customer Relationship Management) system and a content management tool. This makes it a wholesome solution that unites content marketing automation with lead generation tools. Through its integrated platform, it’s easier to see the whole lifecycle of the social media posts – how far the campaign has gone to bring in more website visits or sales leads.

6. PDFGuru.com

Converting your files to PDF format can also help enhance your social media management. For instance, when posting a multi-page document on LinkedIn, you can create PDF online and post it, allowing users to ‘turn’ the pages easily. PDFGuru.com is an excellent solution for creating and converting your files to PDF. This tool also lets you edit PDF documents, enabling you to make any necessary adjustments.

7. Later

Later is one of the best social media management tools for companies and social media managers who use many photos and videos in their marketing campaigns. It offers various integrations such as Facebook, Instagram, LinkedIn, TikTok, X (previously Twitter), and Pinterest. Several AI tools are included to help with content research and generating posts. In the Ideas section of the dashboard, you can generate post topics by providing a brief synopsis of your business model.

Conclusion

Using social media management tools is useful for delegating, overseeing, and managing tasks that can be time-consuming. Whether you need to figure out how to post a PDF on Instagram or list your products on Facebook, social media tools can help you overcome any challenges. There are various subscription options to suit different requirements.

The best way to determine which tool works best for you is to try it and evaluate how it optimizes your social media processes. We hope this helps you make an informed choice for your brand or business. 

This post is provided by a third party who may receive compensation from the products or services they mention.

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